Why We Charge $3 Per Account (Not Per User, Not Per Plan)

We charge $3 per account. Not per user, not per channel, not per plan. $2.99 per connected account per month, billed yearly — and that is the whole pricing page, more or less. People sometimes ask why it is so plain. The honest answer is that the plain model is the fair one, and most of the industry quietly picked the models that grow your bill instead. Here is the thinking.

The Three Ways Tools Quietly Grow Your Bill

There are really only four ways to price a social media tool, and three of them are designed to scale faster than your usage does.

Per channel. You pay for every connected network. Buffer is the classic example at roughly $5-6 per channel per month. Sounds small, until you remember that one brand on LinkedIn, X, Instagram, Threads, Facebook, TikTok, YouTube and Bluesky is eight channels. The headline price was never the real price.

Per seat. You pay for every person who logs in. Sprout Social starts around $249 per user per month. Add a second teammate and you have not added features — you have doubled the bill. Per-seat pricing punishes exactly the thing you want to do: bring more of your team into the tool.

Per plan. You buy a fixed bucket of account slots. Hootsuite's entry plan is around $99/month for up to 10 social accounts. If you use three, you still pay for ten. If you need an eleventh, you jump to the next tier. You are billed for capacity you are not using, right up until you need slightly more than it allows.

Each of these is a reasonable business decision for the vendor. Each one also means the number on the pricing page is not the number you actually pay.

Four social media tool pricing models compared: per account, per channel, per seat, and per plan

Why Per Account Is the Fair One

Per-account pricing has one property the others don't: the price you see is the price you pay, and it scales in a straight line with the thing you actually use — connected accounts.

Connect five accounts, pay for five. Connect fifty, pay for fifty. Add three teammates to help manage them, pay nothing extra — seats are free. Publish ten posts or a thousand, the per-account price doesn't move (each plan has a generous monthly post limit, not a meter that bills you by the post). There is no channel multiplier, no per-seat tax, no slot you are paying for but not using.

This matters most for the people who grow. An agency that lands a new client adds that client's accounts and pays for exactly those accounts. A creator who expands from three networks to eight pays for five more accounts, not a tier jump. The pricing gets out of the way of the growth instead of taxing it.

"But $3 Is Suspiciously Cheap"

It is the cheapest per-account price we know of, and that makes some people suspicious, so let's be direct about it. Publora is API-first and runs lean: there is no sprawling dashboard with fifty half-used features to maintain, no enterprise sales team, no per-channel infrastructure markup. The product is a publishing API and an MCP server, plus a clean interface on top. That focus is why $2.99 per account is sustainable rather than a loss-leader trick.

And to be fair to the others: if you need deep social listening, governance, and approval chains across a 20-person team, an enterprise tool earns its price. We are not that. We are the tool you reach for when you want to publish everywhere, cheaply, and increasingly to let an AI agent do it for you.

What $3 Per Account Actually Gets You

So the model is simple, but the value isn't thin. On the Pro plan, $2.99 per account per month billed yearly includes:

All 10 platforms — X, LinkedIn, Instagram, Threads, TikTok, YouTube, Facebook, Bluesky, Mastodon, Telegram.
100 posts per account per month, scheduled up to two months ahead.
Full REST API and a first-party MCP server on every paid tier — no "API costs extra" gate.
Free teammates. Seats don't cost extra.

There is also a free-forever Starter plan — 3 accounts, 15 posts a month, every network except X — so you can run a small presence without paying anything. The full breakdown is on the pricing page.

If you want to see how this plays out against specific tools, we've done the math in Publer vs Publora and Publora vs Buffer.

FAQ

How much does Publora cost?

Pro is $2.99 per connected account per month billed yearly ($5.99 monthly); Premium is $5.99 per account billed yearly ($9.99 monthly). There's also a free-forever Starter plan with 3 accounts and 15 posts a month. You only pay for the accounts you connect.

What does per-account pricing mean?

You pay one flat price for each social account you connect — regardless of how many posts you publish or how many teammates use the tool. It contrasts with per-channel (each network multiplies the bill), per-seat (each user costs extra), and per-plan (you buy a fixed bucket of slots).

Is per-account cheaper than per-channel pricing?

For most people running several accounts, yes. Per-channel tools charge for every connected channel (around $5-6 each), and per-seat tools charge per user (around $249 each on Sprout Social). Publora's flat $2.99 per account stays predictable as you add accounts and teammates.

$3 per account. That's the whole pitch.

Free-forever Starter plan, no credit card. Connect your accounts and see the bill add up in a straight line.

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