| Buffer | Individuals and small teams that want a simple, well-built scheduler | Free: 3 channels, 10 scheduled posts per channel, 1 user. Essentials $6 per channel/month ($5 yearly), 1 user. Team $12 per channel/month ($10 yearly), unlimited users. Cheaper per channel above 10 channels. 14-day trial on paid plans. | GraphQL API on every plan, including Free (1 key and 3,000 requests/month on Free). No media upload endpoint. | Official remote MCP server (about 20 tools) on every plan, including Free. Works with Claude, ChatGPT, Cursor and others. |
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| Publora | Lower per-account cost at 5+ accounts, and publishing from code or AI agents | Free Starter plan (3 accounts, 15 posts/month, no X). Pro $5.99 per account/month or $3.99 billed yearly; accounts 6–20 drop to $2.99 ($1.99 yearly). Agency: custom. | REST API on every plan, including free Starter, with presigned media uploads. Webhooks on Pro. | Open MCP server with 18 tools on every plan, including free. Works with any MCP client. |
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| Publer | Buffer users who want similar per-account pricing with more networks | Free: 3 accounts (no X), 10 scheduled posts per account. Professional $5 per account/month ($4 yearly); Business $10 ($8 yearly). Every 10th account free. Extra members cost extra. | Public API on Business and Enterprise, with bulk scheduling up to 500 posts. | Official MCP server in beta, for Enterprise customers and top ambassadors. |
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| Metricool | People who want scheduling and analytics priced per brand | Free: 1 brand, 20 posts/month (no LinkedIn or X). Starter from $20/month for up to 5 brands; Advanced from $53/month for 15 brands; up to 24% off yearly. | API on Advanced and Custom plans. | Open-source official MCP server on every plan, including Free. |
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| SocialPilot | Agencies and teams that want flat pricing for many accounts | Essentials $30/month (7 accounts, 1 user), Standard $50 (15 accounts, 3 users), Premium $100 (25 accounts, 6 users), Ultimate $200 (50 accounts); 15% off yearly. 14-day trial, no free plan. | API access on the Enterprise plan. | Official MCP server on all plans; creates, schedules and publishes posts. |
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| Typefully | Writers who publish text-first posts on X, LinkedIn and Threads | Free: 1 social set, 10 posts/month. Creator $99/year (annual only). Business $18 per social set/month billed yearly. Enterprise on request. | API v2 with webhooks, available to all users (higher rate limits on Business). | Official MCP server available to all users; drafts, scheduling and media. |
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| Postiz | Developers who want open source or self-hosting | Hosted: Standard $29/month ($23 yearly) for 5 channels, Team $39 ($31) for 10, Pro $49 ($39) for 30, Ultimate $99 ($79) for 100. 7-day trial. Self-hosting is free under AGPL-3.0. | Public API and webhooks on every hosted plan, and in self-hosted installs. | Official MCP server, hosted and self-hosted, on every plan. |
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| Later | Instagram- and TikTok-first brands that want visual planning and link in bio | Starter $18.75/month billed yearly (1 social set of 8 profiles, 30 posts per profile/month); Growth $37.50; Scale $82.50 (billed yearly, 25% off monthly). 14-day trial, no free plan. | No public API found. | No MCP server found. |
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| Hootsuite | Teams that have outgrown Buffer and need inbox, listening and advocacy | Standard $99, Professional $199, Advanced $399 per user/month billed annually; Enterprise custom. No free plan; 14-day trial. | REST API; requires an approved developer account. Publishing API excludes TikTok, YouTube and Bluesky. | Official MCP servers (Perch, Nest, Lumen, Parliament) for Hootsuite customers. |
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