How to Auto-Share WordPress Posts to Social Media

Publish a post on your WordPress site, and a few minutes later it shows up on your social accounts with its title, a short excerpt, the link and the featured image. That is what the Publora plugin for WordPress does. Setup takes about five minutes. This guide covers the setup and the few rules worth knowing before your first post goes out.

It posts to ten networks: Instagram, TikTok, YouTube, Facebook, Threads, Bluesky, X, Mastodon, LinkedIn and Telegram. Any single post can go to its own set of accounts, or stay off social media entirely.

90 seconds, no sound, with captions: installing from the directory, connecting, picking channels, a post with an image, per-post channels, and Sent to Publora.

What You Need

A WordPress site on version 6.0 or newer, with PHP 7.4 or newer. The block editor and the classic editor both work.
A Publora account. The Starter plan is free: three social accounts, 15 posts a month, every network except X. X and unlimited posts come with the Pro plan. See pricing.
The social accounts you want to post to, connected in Publora.

Step 1. Install the Plugin

In your WordPress admin, go to Plugins → Add New Plugin, search for "Publora", click Install Now, then Activate. You can also download the zip from wordpress.org/plugins/publora and upload it.

The Publora plugin found in the WordPress plugin directory with its Install Now button — One result in the plugin directory. Install Now, then Activate.

Step 2. Connect Your Publora Account

Open Settings → Publora and click Connect Publora. WordPress sends you to Publora to sign in and approve access for your site, then brings you back. Nothing to find or paste.

The Settings to Publora screen in WordPress before connecting, with the Connect Publora button — Settings and then Publora, before connecting.

Approving access for a WordPress site in Publora during the connection flow — Approving access in Publora. The screen names the site it is granting access to.

No Publora account yet? The sign-in screen has a Sign up link. Create the account, connect your social accounts in Publora, then come back to Settings → Publora and click Connect Publora again.

If your site cannot use the sign-in flow, for example a local site without HTTPS, paste an API key from your Publora dashboard into the API key field instead.

Step 3. Choose Where New Posts Go

Once you are connected, the settings screen lists the social accounts in your Publora account. Tick the ones that should get new posts by default.

Choosing which connected social accounts get new WordPress posts by default — The default channels for the whole site. Individual posts can override this.

Two more settings on the same screen:

Post text is the template for the announcement. It starts as the title, the excerpt and the link, each on its own line. You can rewrite it with the {title}, {excerpt} and {link} placeholders.
Share new posts by default. When it is on, every new post is shared unless you switch sharing off for that post. When it is off, you turn sharing on post by post.

Step 4. Write and Publish

Write the post the way you always do. Check two things before you click Publish.

The featured image. It goes out with the announcement. Instagram, TikTok and YouTube will not take a post without an image, so if the post has none, the plugin skips those three and posts to the rest. The Publora panel warns you about this before you publish.

A WordPress post with a featured image set, which is what goes out with the announcement — The featured image is what the announcement carries.

The Publora panel in the editor sidebar. It shows the default accounts for this post. Untick a network to leave it out this time, or untick "Share to social media when published" to keep this post off social media altogether.

The Publora panel in the WordPress editor sidebar with X unticked for this post — The panel, with X unticked so this one post skips it.

Then publish.

What Happens After You Publish

The plugin hands the announcement to Publora as soon as the post goes live, and Publora publishes it to your accounts a few minutes later. The panel shows "Sent to Publora" and lists any network it skipped. If Publora turns the announcement down, the panel tells you why.

The Publora panel showing Sent to Publora after a WordPress post was published — Sent to Publora. Anything it skipped is listed here.

A few rules keep things predictable:

A post is shared once, the first time it goes public. Updating a published post does not announce it again.
Posts published before you installed the plugin are not shared.
A post you schedule in WordPress is shared when it goes live, not when you schedule it.
If the announcement is too long for a network (280 characters on X, 300 on Bluesky, 500 on Threads and Mastodon), the plugin shortens the excerpt. The title and the link stay whole.

What the Plugin Sends to Publora

When you connect: your site name and address, so you can recognize the connection in Publora. When a post is shared: the announcement text, the featured image URL and the accounts you picked. When you open the settings or the editor: a request for the list of accounts connected to your Publora account.

Nothing is sent before you connect, and no post is shared unless sharing is on for it. If you uninstall the plugin, its settings are removed from your site. Posts already sent stay in your Publora account.

Let your blog do the posting

The plugin is free. So is the Starter plan: three accounts, 15 posts a month, no card.

Start Free

Questions People Ask

Is the plugin free? Yes. It needs a Publora account, and Publora's Starter plan is free for three social accounts and 15 posts a month, on every network except X.

Which networks can it post to? Instagram, TikTok, YouTube, Facebook, Threads, Bluesky, X, Mastodon, LinkedIn and Telegram. You will see whichever of them you have connected in Publora.

Can some posts go to different accounts? Yes. The Publora panel in the editor overrides the site-wide choice for that post.

Will my old posts be shared when I install it? No. Only posts published after setup are shared, and only when sharing is on for them.

How quickly does the announcement go out? A few minutes after the post goes live.

Does it work with the classic editor? Yes. In the classic editor the Publora box sits in the right-hand sidebar, below the Publish box.

My site does not have HTTPS. Can I still connect? Yes. Generate an API key in your Publora dashboard and paste it into the API key field in Settings → Publora.